Salty® Customer Spotlight: Crosthwait Memorial
The Crosthwait Memorial Fishing Tournament is proud to be the one of the largest fishing competitions on the West Coast of Florida. Originating in 1983, the tournament serves a tribute to Colonel Sam Crosthwait, in recognition of his passion for his high moralistic ideals and love for the distinct camaraderie that surrounds the unique sport of angling. Each year in May at the Bradenton Yacht Club, hundreds of anglers and thousands of community spectators attend this cherished community event, which is run by a volunteer committee of more than 40 people.
The committee members for the tournament work with Salty® Printing each year to design the graphics, choose the shirt styles and print all the apparel for the annual fishing tournament.
Crosthwait Memorial Fishing Tournament: The Suncoast's premier fishing tournament
Giving Back To The Community
The Crosthwait Memorial Fishing Tournament has a long history of giving back to our local community. In keeping with the founding tournament, only amateur fisherman may participate. Winning anglers are awarded with trophies, cash, and prizes solely derived from their entry fees. Charitable funds directed back to the local community are derived from sponsors, advertisers, gifts and t-shirt apparel sales.
Proudly, the Crosthwait has donated over $150,000 back to the community over the last 10 years. Whether through providing scholarships to support the education of local young anglers, supporting the Marine Mechanics Program at Manatee Technical College and the Fish and Game Association, the Crosthwait Committee is proud of our philanthropic mission and continued support of our local community.
Bringing the Crosthwait's Vision to Life:
At Salty® Printing we work hard to bring the tournament committee's vision to life and provide them with a consistent and professional brand image by offering a range of high-quality apparel options that cater to tournaments diverse needs.
Salty® Printing takes a collaborative approach when working with committee members to design the graphics for this year's fishing tournament. The process begins with an initial discussion, where the client provides a brief to outline their vision, goals, and specific requirements for the Crosthwait Memorial Tournament graphics. This helps Salty® Printing gain a comprehensive understanding of their expectations and objectives.
Following the initial brief, Salty® Printing engages in a series of consultations with the committee members. These sessions involve brainstorming and exchanging ideas to develop a conceptual framework for the tournament graphics. Salty® Printing employs Yoe, a skilled graphic artist, who translates these discussions into conceptual drawings, capturing the essence of the committee's vision. The designer pays attention to details such as color schemes, typography, and layout to create visually appealing and cohesive graphics.
Once the committee members have reviewed and approved the conceptual drawings, Yoe at Salty® Printing proceeds to explore different graphics styles that align with the tournament's theme and target audience. This involves experimenting with various visual elements, such as illustrations, photographs, or custom typography, to find the perfect aesthetic that represents the tournament's identity. Through continuous feedback and iterations, the committee members work closely with Salty® Printing to refine the graphics and arrive at a final design that meets their expectations. The end result is a visually captivating and impactful graphic package that effectively communicates the spirit of the tournament and enhances its overall branding.
Salty® Printing’s ability to create custom printed apparel for businesses is a valuable resource that can help businesses of all types create a strong brand identity that resonates with their customers.
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