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Livin Citrus: A real representation of the Citrus State

Company:  Livin Citrus
Location:  Sarasota, FL
Project Scope:  Wholesale Printing / Original Graphic Designing / Business-to-Consumer e-Commerce / Webstore / Fulfillment

Inspired by the Florida-way of living, Chad Peterson and his wife noticed that the majority of this lifestyle was based on beaches and fishing. With a plethora of Florida souvenirs aside, they realized that there were not any “real representation of the Citrus State.” So in 2014, Chad and his wife started Livin Citrus, a brand of apparel and merchandise dedicated to the state that is widely known for its sun-kissed oranges.


Based in Sarasota, Florida, Living Citrus faced challenges in its early days, as Chad and his wife were both working full-time jobs.  Chad explains,

“... trying to get this brand some traction, keeping everything local in terms of graphics, printing, and distribution, has not been easy. One day I searched locally for what I needed and Salty Printing popped up. I reached out and was put in touch with Larry. He and his staff have basically taught me everything in regards to starting a brand on the backend. Every conversation was about positive growth and moving in the right direction. My only job was to sell. They took on, what I did not have time for.

Since our relationship began, I would not change a thing.”

Livin Citrus apparel and merchandise can now be found in major retailer Bealls Department Stores, another locally-born company, in 10 of its busiest locations along the west coast of Florida. As Chad and his wife continue to receive feedback and positive growth, they hope to be in 10 more Bealls locations and another major retailer by 2020. Livin Citrus products can also be purchased online at  Enter promo code CITRUS20 at checkout to get 20% off your first online order. Get social with them on Facebook and Instagram.

Salty Printing, a proud partner with Livin Citrus, provides custom designs, printed apparel/merchandise, and fulfillment, as well as the Livin Citrus online retail webstore.




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